US 12,081,832 B2
Methods, apparatus and articles of manufacture to estimate local market audiences of media content
Peter Campbell Doe, Ridgewood, NJ (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Nov. 7, 2022, as Appl. No. 17/982,200.
Application 17/982,200 is a continuation of application No. 17/397,601, filed on Aug. 9, 2021, granted, now 11,496,799.
Application 17/397,601 is a continuation of application No. 16/786,519, filed on Feb. 10, 2020, granted, now 11,089,361, issued on Aug. 10, 2021.
Application 16/786,519 is a continuation of application No. 15/891,076, filed on Feb. 7, 2018, granted, now 10,560,740, issued on Feb. 11, 2020.
Application 15/891,076 is a continuation of application No. 15/416,790, filed on Jan. 26, 2017, granted, now 9,900,655, issued on Feb. 20, 2018.
Application 15/416,790 is a continuation of application No. 15/207,054, filed on Jul. 11, 2016, granted, now 9,578,361, issued on Feb. 21, 2017.
Application 15/207,054 is a continuation of application No. 13/078,574, filed on Apr. 1, 2011, granted, now 9,420,320, issued on Aug. 16, 2016.
Prior Publication US 2023/0199249 A1, Jun. 22, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. H04N 21/442 (2011.01); H04H 60/31 (2008.01); H04H 60/66 (2008.01); H04N 21/258 (2011.01); H04N 21/41 (2011.01); H04N 21/438 (2011.01); H04N 21/45 (2011.01); H04H 60/51 (2008.01)
CPC H04N 21/44213 (2013.01) [H04H 60/31 (2013.01); H04H 60/66 (2013.01); H04N 21/25841 (2013.01); H04N 21/25866 (2013.01); H04N 21/4104 (2013.01); H04N 21/4112 (2020.08); H04N 21/4383 (2013.01); H04N 21/4524 (2013.01); H04H 60/51 (2013.01)] 20 Claims
OG exemplary drawing
 
1. At least one non-transitory computer readable medium comprising computer readable instructions which, when executed, cause one or more processors to at least:
obtain a first audience metric value based on first data from a plurality of media devices associated with an audience;
obtain a second audience metric value based on second data from a plurality of panel devices associated with panelists;
determine a third audience metric value based on comparison of the first data and the second data, the comparison of the first data and the second data including comparing a first media device characteristic associated with the first data and a second media device characteristic associated with the second data, the first media device characteristic indicating a characteristic of one of the plurality of media devices and the second media device characteristic indicating a characteristic of a media device at a monitored site associated with one of the plurality of panel devices;
compute a ratio based on the first audience metric value, the third audience metric value and an adjustment value;
multiply the second audience metric value by the ratio to determine a fourth audience metric value associated with the audience; and
output the fourth audience metric value.