| CPC H04W 4/029 (2018.02) [H04W 4/021 (2013.01); H04W 4/023 (2013.01); H04W 8/005 (2013.01)] | 15 Claims |

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1. A method comprising:
broadcasting a location tracking information for a venue, wherein broadcasting the location tracking information comprises:
notifying a user device that a location information is expected from the user device, and
providing an entity identity of an entity seeking the location information from the user device;
receiving a ranging message from the user device in response to the user device detecting broadcast comprising the location tracking information wherein receiving the ranging message from the user device comprises receiving the ranging message comprising a first random Media Access Control (MAC) address for a first time duration;
determining a position of the user device on the venue from the ranging message;
not receiving the ranging message for a second time duration after end of the first time duration; and
receiving the ranging message comprising a second random MAC address for a third time duration after an end of the second time duration.
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