| CPC H04N 21/64769 (2013.01) [H04L 67/568 (2022.05); H04N 19/40 (2014.11); H04N 21/23106 (2013.01); H04N 21/23113 (2013.01); H04N 21/234336 (2013.01); H04N 21/23439 (2013.01); H04N 21/2407 (2013.01); H04N 21/8456 (2013.01)] | 45 Claims |

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1. One or more non-transitory computer-readable media storing instructions that, when executed, cause:
receiving, by a computing device, usage information associated with a first portion of a content item;
transcoding, based on the usage information and before receiving a request for the content item in a first format, the first portion from a second format to the first format;
receiving, from a requesting device after transcoding the first portion, the request for the content item in the first format; and
after receiving the request:
sending, to the requesting device, the transcoded first portion; and
transcoding a second portion of the content item from the second format to the first format.
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