US 12,405,969 B2
System for providing tracking data
Markus Rohm, Graben (DE); and Marius Rudolf, Munich (DE)
Assigned to Tracify GmbH, Munich (DE)
Filed by Tracify GmbH, Munich (DE)
Filed on Nov. 13, 2023, as Appl. No. 18/389,180.
Application 18/389,180 is a continuation in part of application No. PCT/EP2022/083462, filed on Nov. 28, 2022.
Claims priority of application No. 21212384 (EP), filed on Dec. 3, 2021.
Prior Publication US 2024/0086425 A1, Mar. 14, 2024
Int. Cl. G06F 16/28 (2019.01); G06N 5/025 (2023.01)
CPC G06F 16/285 (2019.01) [G06N 5/025 (2013.01)] 19 Claims
OG exemplary drawing
 
1. A system comprising:
one or more processors; and
memory storing executable instructions that, when executed by the one or more processors, cause a computing device to perform, independent of login information and/or account information of an entity, a process for providing tracking data comprising:
receiving an event dataset comprising a plurality of entity identifiers;
generating a tracking identification based on the entity identifiers;
generating a plurality of identification groups based on a subset of entity identifiers comprising generating one identification group per unique entity;
determining a similarity measure between the tracking identification and an identification group of the plurality of identification groups;
assigning the tracking identification to the identification group based on the similarity measure;
capturing interaction events;
generating the event dataset based on the interaction events; and
using a gate module comprising a reverse proxy server to receive entity queries and forward the entity queries to a server.