US 12,075,135 B2
Systems and methods for providing advertisements in live event broadcasting
Gerard J. Hall, Durham, NC (US)
Assigned to SPORTSMEDIA TECHNOLOGY CORPORATION, Durham, NC (US)
Filed by SportsMEDIA Technology Corporation, Durham, NC (US)
Filed on Jul. 21, 2022, as Appl. No. 17/870,236.
Application 17/870,236 is a continuation of application No. 17/177,820, filed on Feb. 17, 2021, granted, now 11,399,220.
Application 17/177,820 is a continuation of application No. 16/407,705, filed on May 9, 2019, granted, now 10,932,010, issued on Feb. 23, 2021.
Claims priority of provisional application 62/670,002, filed on May 11, 2018.
Prior Publication US 2022/0360864 A1, Nov. 10, 2022
This patent is subject to a terminal disclaimer.
Int. Cl. H04N 21/81 (2011.01); G06Q 30/0273 (2023.01); H04N 21/2187 (2011.01)
CPC H04N 21/812 (2013.01) [G06Q 30/0275 (2013.01); H04N 21/2187 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A system for determining intensity levels during live sporting event broadcasting, comprising:
a server platform in network communication with at least one broadcaster computer and at least one advertiser computer;
wherein the server platform is operable to calculate an intensity level for at least one moment of a live sporting event;
wherein the server platform is further operable to provide data analytics on at least one key audience segment to the at least one broadcaster computer;
wherein the at least one broadcaster computer is operable to provide the data analytics on the at least one key audience segment to the at least one advertiser computer;
wherein the intensity level is a rating given to the at least one moment of the live sporting event based on real-time data and historical data, statistical data, and/or prediction data;
wherein the real-time data includes data related to events and/or participants in the live sporting event, and wherein the prediction data includes predictions of likelihoods of imminent gameplay events;
wherein the intensity level is a value measuring the likelihood of exciting imminent events in the live sporting event, including a likelihood of an upcoming type of play and/or a likelihood a particular player taking specific actions; and
wherein the server platform is operable to receive an ask value for at least one location on video images for the at least one moment of the live sporting event from the at least one broadcaster computer, wherein the ask value is based on the intensity level and the key audience segment.