acquiring and playing a first multimedia data;

when it is detected that a target parameter included in the first multimedia data being played satisfies a preset condition, displaying a first prompt page covering on a display interface, where a shield control is included in the first prompt page;

in response to a first touch operation acting on the shield control, determining a shield instruction is received, wherein the shield instruction indicates that a shield processing is performed on multimedia data whose target parameter satisfies the preset condition;

detecting the target parameter in the multimedia data to be played when the shield instruction is received, and performing the shield processing on the multimedia data to be played if the target parameter in the multimedia data to be played satisfies the preset condition,

wherein the performing the shield processing on the multimedia data to be played comprises generating a first shield mask layer by which the play interface of the multimedia data to be played is covered.