US 12,073,440 B2
Advertising model
Bjorn Markus Jakobsson, New York, NY (US)
Assigned to Security Technology, LLC, New York, NY (US)
Filed by Security Technology, LLC, New York, NY (US)
Filed on Aug. 31, 2023, as Appl. No. 18/240,812.
Application 18/240,812 is a continuation of application No. 18/087,244, filed on Dec. 22, 2022, granted, now 11,783,376.
Application 18/087,244 is a continuation of application No. 17/201,306, filed on Mar. 15, 2021, granted, now 11,562,402, issued on Jan. 24, 2023.
Application 17/201,306 is a continuation of application No. 16/538,463, filed on Aug. 12, 2019, granted, now 10,977,696, issued on Apr. 13, 2021.
Application 16/538,463 is a continuation of application No. 13/682,634, filed on Nov. 20, 2012, granted, now 10,438,246, issued on Oct. 8, 2019.
Claims priority of provisional application 61/562,235, filed on Nov. 21, 2011.
Prior Publication US 2024/0212000 A1, Jun. 27, 2024
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/0273 (2023.01)
CPC G06Q 30/0273 (2013.01) 17 Claims
OG exemplary drawing
 
1. A method, comprising:
determining a first quality score associated with a user profile, wherein the first quality score is based at least in part on an estimate of a likelihood of an event, wherein the first quality score is determined based at least in part on at least one of: (1) a first search associated with the user profile or (2) a first purchase associated with the user profile, and wherein the determining of the first quality score is based at least in part on a unique identifier comprising at least one of an HTML cookie, a cache cookie, or a user agent;
determining, for a user associated with the user profile, an indication of interest in a first category, wherein the indication of interest in the first category is determined based at least in part on at least one of: (1) a second search associated with the user profile or (2) a second purchase associated with the user profile;
storing, in a record associated with the user, the indication of interest in the first category, wherein the record comprises information that is at least partially anonymized;
subsequent to determining the indication of interest in the first category, determining, for the user, that a need relative to the first category has been met based at least in part on at least one of: (1) a third search associated with the user profile or (2) a third purchase associated with the user profile;
based at least in part on the determination that the need relative to the first category has been met, determining an indication of interest in a second category, wherein the indication of interest in the first category and the indication of interest in the second category comprise a sequence of related indications of interest;
in response to determining that the need relative to the first category has been met, determining a second quality score associated with the user, wherein the second quality score is determined with respect to the second category;
wherein at least one of the first quality score or the second quality score is based at least in part on a conversion assessment associated with the user profile, and wherein the conversion assessment is based at least in part on historical click behavior; and
displaying an advertisement to the user based at least in part on at least one of the first quality score or the second quality score.