US 12,073,427 B2
Methods and apparatus to correct misattributions of media impressions
Antonia Toupet, Sunnyvale, CA (US); and Albert R. Perez, San Francisco, CA (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Mar. 3, 2021, as Appl. No. 17/191,479.
Application 17/191,479 is a continuation of application No. 16/146,912, filed on Sep. 28, 2018, granted, now 10,963,907.
Application 16/146,912 is a continuation of application No. 14/528,495, filed on Oct. 30, 2014, abandoned.
Claims priority of provisional application 61/923,959, filed on Jan. 6, 2014.
Prior Publication US 2021/0192565 A1, Jun. 24, 2021
Int. Cl. G06Q 30/0242 (2023.01); G06Q 30/0251 (2023.01)
CPC G06Q 30/0244 (2013.01) [G06Q 30/0251 (2013.01)] 20 Claims
OG exemplary drawing
 
1. An apparatus, comprising:
impression collector circuitry to:
receive, at a first internet domain corresponding to an audience measurement entity and via a first network communication, a first request from a client computing device that is shared by multiple users, the first request to be indicative of access to media at the client computing device, the first request occurring after an access to the media via the client computing device by a second user, the access to the media by the second user being after a login to a second internet domain at a server of a database proprietor by a first user via the client computing device; and
send, from the first internet domain and via a second network communication, a response to the client computing device, the response to instruct the client computing device to send a second request to the second internet domain at the server of the database proprietor, the second request to be indicative of the access to the media at the client computing device;
log, in a database, first impressions based on the first request from the client computing device;
access second impressions at the server of the database proprietor based on the response to the client computing device and the second request to the second internet domain;
audience adjustment factor determiner circuitry to:
determine an audience adjustment factor value for a demographic group based on (i) a first unique audience size, the first unique audience size to correspond to a count of first impressions reported by the client computing device to the first internet domain corresponding to the audience measurement entity and (ii) a second unique audience size, the second unique audience size to correspond to a count of second impressions reported by the client computing device to the second internet domain at the server of the database proprietor, the count of the first impressions and the count of the second impressions corresponding to the media accessed on the client computing device, the audience adjustment factor value including a ratio of the second unique audience size and the first unique audience size; and
unique audience corrector circuitry to:
correct a misattribution error generated by the server of the database proprietor based on the client computing device being shared by the multiple users;
determine a misattribution-corrected unique audience size for the demographic group based on the audience adjustment factor value being applied to the second unique audience size determined at the second internet domain for the demographic group, the misattribution-corrected unique audience size to correct for the misattribution error in the second unique audience size, the misattribution error generated by the server of the database proprietor based on third impressions misattributed by the server of the database proprietor at the second internet domain to the demographic group when the third impressions correspond to another demographic group.