US 12,072,898 B1
Attention spots in a map interface
Yifang Liu, Redwood City, CA (US)
Assigned to GOOGLE LLC, Mountain View, CA (US)
Filed by Google LLC, Mountain View, CA (US)
Filed on Aug. 20, 2021, as Appl. No. 17/407,990.
Application 17/407,990 is a continuation of application No. 15/687,893, filed on Aug. 28, 2017, granted, now 11,100,114.
Application 15/687,893 is a continuation of application No. 14/452,952, filed on Aug. 6, 2014, granted, now 9,747,346, issued on Aug. 29, 2017.
This patent is subject to a terminal disclaimer.
Int. Cl. G06F 15/16 (2006.01); G06F 16/2457 (2019.01); G06F 16/44 (2019.01); G06F 16/9537 (2019.01); G06Q 30/0251 (2023.01)
CPC G06F 16/24578 (2019.01) [G06F 16/444 (2019.01); G06F 16/9537 (2019.01); G06Q 30/0259 (2013.01)] 18 Claims
OG exemplary drawing
 
1. A method, comprising:
identifying, by a computing system, for each of a plurality of locations displayed in a viewport, an interest score based on a level of user activity that occurred at the location;
selecting, by the computing system, a subset of the plurality of locations, each location in the subset selected based on a determination that the interest score meets a location selection criterion;
identifying, by the computing system, a plurality of candidate media content items, wherein each candidate media content item in the plurality of candidate content items is distinct from each location in the subset of the plurality of locations, wherein a first location assigned to a first candidate media content item in the plurality of candidate media content items is separated by a respective distance from each location in the subset of the plurality of locations, wherein a media content item is one of a image content item or a video content item and each media content item has an initial content item score;
increasing, by the computing system, the initial content item score for a subset of the plurality of candidate media content items including the first candidate content item, wherein the initial content item score for each candidate media content item in the subset is increased by:
determining a nearest location from the selected subset of the plurality of locations for which the level of user activity that was identified as having occurred at the location was determined to meet the location selection criterion;
determining a distance from a location associated with the candidate media content item to the nearest location from the selected subset of the plurality of locations;
generating a modified content item score for the candidate media content item by increasing the initial content item score based on the interest score for the nearest location and the distance from the location associated with the media content item to the nearest location;
selecting, by the computing system, one or more candidate media content items from the plurality of candidate media content items based, at least in part, on the modified content item score associated with each candidate media content item; and
providing, to a computing device, data for causing the computing device to present visual indications of one or more locations in the selected subset of the plurality of locations and media content items from the selected subset of the plurality of candidate media content items in a viewport of a map interface.