US 12,069,534 B2
Methods and apparatus to associate geographic locations with user devices
Steven J. Splaine, Tampa, FL (US); and Arun Ramaswamy, Tampa, FL (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Dec. 6, 2021, as Appl. No. 17/543,648.
Application 17/543,648 is a continuation of application No. 16/896,176, filed on Jun. 8, 2020, granted, now 11,197,125.
Application 16/896,176 is a continuation of application No. 16/565,372, filed on Sep. 9, 2019, granted, now 10,681,497, issued on Jun. 9, 2020.
Application 16/565,372 is a continuation of application No. 16/105,805, filed on Aug. 20, 2018, granted, now 10,412,547, issued on Sep. 10, 2019.
Application 16/105,805 is a continuation of application No. 15/818,715, filed on Nov. 20, 2017, granted, now 10,057,718, issued on Aug. 21, 2018.
Application 15/818,715 is a continuation of application No. 14/880,381, filed on Oct. 12, 2015, granted, now 9,826,359, issued on Nov. 21, 2017.
Claims priority of provisional application 62/155,986, filed on May 1, 2015.
Prior Publication US 2022/0095077 A1, Mar. 24, 2022
This patent is subject to a terminal disclaimer.
Int. Cl. H04W 4/00 (2018.01); H04W 4/02 (2018.01); G06Q 30/0242 (2023.01)
CPC H04W 4/023 (2013.01) [G06Q 30/0242 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A computing system to associate a geographic location with a user device, the computing system comprising:
a processor; and
a non-transitory computer-readable storage medium, having stored thereon program instructions that, upon execution by the processor, cause performance of a set of operations comprising:
extracting source identifying information from a beacon transmitted from a user device to an audience measurement entity;
classifying a network that connects the user device to the audience measurement entity based on the source identifying information;
querying, based on classifying the network as a private network using at least a portion of the source identifying information, a location service of a mobile network provider to retrieve a location associated with the user device;
storing the location in association with media identifying information; and
generating a user profile associating the user device with the retrieved location.