US 12,069,347 B2
System and method operable to facilitate preparing an advertising project
Melissa A. Castano, Nanuet, NY (US); and Martin Lhotak, Nanuet, NY (US)
Assigned to Active Media Services, Inc., Pearl River, NY (US)
Filed by Active Media Services, Inc., Pearl River, NY (US)
Filed on Nov. 2, 2022, as Appl. No. 17/979,281.
Application 17/979,281 is a continuation of application No. 16/881,845, filed on May 22, 2020, granted, now 11,496,812.
Application 16/881,845 is a continuation of application No. 15/643,102, filed on Jul. 6, 2017, granted, now 10,701,457, issued on Jun. 30, 2020.
Claims priority of provisional application 62/360,010, filed on Jul. 8, 2016.
Prior Publication US 2023/0063770 A1, Mar. 2, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. H04N 21/81 (2011.01); G06Q 30/0251 (2023.01); H04N 21/258 (2011.01); H04N 21/262 (2011.01)
CPC H04N 21/812 (2013.01) [G06Q 30/0264 (2013.01); H04N 21/25883 (2013.01); H04N 21/25841 (2013.01); H04N 21/26241 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method to facilitate preparing an advertising campaign, wherein the method comprises:
performing a plurality of steps to prepare a pre-launched advertising campaign before any ads are published based on the pre-launched advertising campaign, wherein the steps comprise:
processing rule data associated with at least one rule that is related to the pre-launched advertising campaign, wherein the at least one rule:
designates a plurality of different markets; and
provides a requirement that a plurality of the ads must be published within each one of the designated markets,
processing goal data associated with at least one goal factor, wherein the at least one goal factor corresponds to at least one attribute of the pre-launched advertising campaign;
determining a plurality of ad spot sets depending on the at least one rule, wherein the determining step results in a plurality of eligible ad spot sets that are available within a plurality of the designated markets;
determining which ones of the eligible ad spot sets either reaches the at least one goal factor or reaches a designated proximity to the at least one goal factor, wherein the determining step results in a plurality of spot set candidates;
applying heuristic logic to each of the spot set candidates, wherein the heuristic logic comprises at least one control setting and a plurality of optimization steps, wherein the at least one control setting is associated with at least one advertising preparation optimization effect, wherein the optimization steps comprise:
modifying one of the spot set candidates, resulting in a modified set;
determining whether the modified set is acceptable depending at least partially on one of the at least one rule or the at least one goal factor; and
as a result of the modified set being acceptable, modifying the acceptable modified set and adjusting a simulation factor;
repeating the optimization steps on a plurality of occasions until reaching the at least one goal factor or reaching the designated proximity to the at least one goal factor; and
identifying at least one of the modified sets that results from the optimization steps,
wherein the pre-launched advertising campaign is deployable as a launched advertising campaign in which the at least one identified modified set is publishable across the designated markets.