US 12,069,336 B2
Methods and apparatus to determine audience engagement
James Joseph Vitt, Palm Harbor, FL (US); Timothy Scott Cooper, Tarpon Springs, FL (US); Douglas Brent Turnbow, Odessa, FL (US); and Troy E. McClellan, Tampa, FL (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Oct. 26, 2022, as Appl. No. 17/974,492.
Prior Publication US 2024/0147002 A1, May 2, 2024
Int. Cl. H04N 21/442 (2011.01); H04N 21/466 (2011.01)
CPC H04N 21/44218 (2013.01) [H04N 21/4667 (2013.01)] 20 Claims
OG exemplary drawing
 
17. A method comprising:
obtaining, by executing an instruction with a processor, audio of a media presentation;
obtaining, by executing an instruction with the processor, ambient noise in an area associated with the media presentation;
determining, by executing an instruction with the processor, an intensity of a difference between the audio and the ambient noise; and
determining, by executing an instruction with the processor, an engagement level of an audience of the media presentation based on a duration of the intensity of the difference between the audio and the ambient noise exceeding a threshold value.