CPC H04N 21/4384 (2013.01) [H04N 21/23424 (2013.01); H04N 21/4331 (2013.01); H04N 21/4667 (2013.01); H04N 21/47202 (2013.01); H04N 21/4782 (2013.01); H04N 21/6543 (2013.01)] | 20 Claims |
1. A method comprising:
determining, based upon activity data indicative of interaction of a user with respect to a client device while the client device displays a first portion of digital content, that a likelihood of the user triggering presentation of video content within a second portion of the digital content that is not included in the first portion of digital content exceeds a threshold; and
responsive to determining that the likelihood of the user triggering presentation of the video content within the second portion of the digital content exceeds the threshold, performing acts comprising at least one of:
causing the client device to obtain a video tag that identifies the video content to be presented in the second portion of the digital content; or
causing the client device to cache at least a portion of the video content prior to presentation of the video content within the second portion of the digital content.
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