CPC H04N 21/2743 (2013.01) [G06F 3/165 (2013.01); G06Q 20/123 (2013.01); G06Q 30/0283 (2013.01); G06Q 30/0641 (2013.01); G06Q 50/01 (2013.01); H04L 51/52 (2022.05); H04L 65/612 (2022.05); H04N 21/2187 (2013.01); H04N 21/23614 (2013.01); H04N 21/2385 (2013.01); H04N 21/2393 (2013.01); H04N 21/47815 (2013.01); H04N 21/6125 (2013.01); G06Q 2220/00 (2013.01)] | 17 Claims |
1. A method comprising:
determining a first segment of user accounts on a media platform based on a first engagement amount with an artist;
determining a second segment of user accounts on the media platform based on a second engagement amount with the artist;
providing media content on the media platform to the first segment of user accounts and the second segment of user accounts, wherein the first segment of user accounts has first engagement options with the media content, wherein the first engagement options include a control that, when selected, causes a first connection to a playback stream accessible by the first segment of user accounts and the second segment of user accounts, and the second segment of user accounts has the first engagement options and additional engagement options;
monitoring engagement of a user account included in the first segment of user accounts with the media content;
based on the engagement of the user account, transferring the user account from the first segment of user accounts to the second segment of user accounts and providing the additional engagement options to the user account, wherein the additional engagement options include a second connection to a communication channel with the artist, wherein the second connection to the communication channel permits the user account included in the second segment of user accounts to provide a communication to the artist;
receiving the communication from the user account included in the second segment of user accounts over the communication channel with the artist; and
surfacing the received communication to the first segment of user accounts and the second segment of user accounts.
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