US 12,069,325 B2
Demographic classification of media accounts based on media content data
Soudipta Das, San Jose, CA (US); Venkata Yerubandi, San Jose, CA (US); Ricardo Vasquez-Sierra, San Jose, CA (US); Bhaskar Parvathaneni, Cupertino, CA (US); Mithal Kothari, San Jose, CA (US); Gregory Enriquez, San Jose, CA (US); and Raghavendra Sunku, San Jose, CA (US)
Assigned to Roku, Inc., San Jose, CA (US)
Filed by ROKU, INC., San Jose, CA (US)
Filed on Aug. 1, 2023, as Appl. No. 18/229,046.
Application 18/229,046 is a continuation of application No. 17/476,026, filed on Sep. 15, 2021, granted, now 11,765,416.
Prior Publication US 2024/0040176 A1, Feb. 1, 2024
This patent is subject to a terminal disclaimer.
Int. Cl. H04N 21/258 (2011.01); H04N 21/24 (2011.01)
CPC H04N 21/25883 (2013.01) [H04N 21/2407 (2013.01); H04N 21/25891 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method, comprising:
receiving media account information of a media account managed by a media system, wherein the media account receives media content from the media system;
generating, by at least one computer processor, a first probability score of the media account for each demographic bucket among a plurality of demographic buckets based on features of the media content and the media account information, wherein the first probability score represents a likelihood that a member associated with the media account belongs to the respective demographic bucket, wherein a sum of the first probability scores of the media account is equal to 1; and
assigning the media account to one or more demographic buckets of the plurality of demographic buckets based on the first probability scores.