CPC G06Q 10/103 (2013.01) [G06F 16/176 (2019.01); H04L 12/1831 (2013.01)] | 20 Claims |
1. A computer-implemented method comprising:
identifying user collaboration data of a plurality of users of an application, the user collaboration data indicating durations of collaborations between one or more users of the plurality of users using the application;
computing an influencer score of a first user of the plurality of users based on the duration of collaborations between the first user and the one or more users of the plurality of users;
determining that the influencer score of the first user exceeds an influencer score threshold;
identifying a cohort of the first user based on similar organizational attributes and behavioral characteristics from operation metadata of the application of the first user;
identifying a promoted operation feature of the application, the promoted operation feature indicating a promoted use of a new feature of the application;
communicating the promoted operation feature to the application of the cohort;
measuring a rate of adoption of the promoted operation feature by the cohort by measuring how often each user of the cohort operate the promoted operation feature in the application;
generating a configuration setting of the promoted operation feature of the application for the cohort based on the rate of adoption;
applying the configuration setting of the promoted operation feature to the application of the cohort;
measuring a rate of adoption of the promoted operation feature by other users interacting with one or more users of the cohort based on updated user collaboration data and application usage data; and
rendering a graphical user interface indicating the rate of adoption by the other users.
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