US 11,736,751 B2
Deterministic household assignment model
Michael J. Vinson, Piedmont, CA (US); Frank Pecjak, Fairfax, VA (US); John Clougherty, Vienna, VA (US); Josh Chasin, New York, NY (US); and Cameron Meierhoefer, Washington, DC (US)
Assigned to Comscore, Inc., Reston, VA (US)
Filed by Comscore, Inc., Reston, VA (US)
Filed on Jun. 28, 2022, as Appl. No. 17/852,194.
Application 17/852,194 is a continuation of application No. 16/035,527, filed on Jul. 13, 2018, abandoned.
Claims priority of provisional application 62/571,823, filed on Oct. 13, 2017.
Prior Publication US 2022/0329894 A1, Oct. 13, 2022
Int. Cl. H04N 21/258 (2011.01); G06Q 30/0242 (2023.01); H04H 60/45 (2008.01); G06Q 30/0201 (2023.01); H04H 60/52 (2008.01)
CPC H04N 21/25883 (2013.01) [G06Q 30/0201 (2013.01); G06Q 30/0242 (2013.01); H04H 60/45 (2013.01); H04H 60/52 (2013.01); H04N 21/258 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A system, comprising:
a panelist device executing panelist software configured to monitor viewing events displayed on the panelist device for a panelist household and to generate panelist viewing data based on the monitored viewing events;
another device comprising:
at least one processor; and
at least one memory storing instructions that, when executed, cause the at least one processor to:
access population data including classes for each of first, second, and third demographic attributes of households in a market;
generate an array of representative household units (RHUs) including a first RHU, wherein the RHUs are each assigned a class for each of the first, second, and third demographic attributes;
access, based on the panelist viewing data, a panelist class of each of the first, second, and third demographic attributes for first, second, and third panelist households;
match the panelist classes of the first, second, and third demographic attributes for the first panelist household to the respective classes of the first, second, and third demographic attributes for the first RHU;
assign the first panelist household to the first RHU;
determine that the panelist classes of the first, second, and third demographic attributes for the second panelist household do not match the respective classes of the first, second, and third demographic attributes for any RHU of the array of RHUs;
match the panelist class of the first and second demographic attributes for the second panelist household to the class of the first and second demographic attributes for the first RHU;
assign the second panelist household to the first RHU without considering the third demographic attribute;
determine that the panelist classes of the first and second demographic attributes for the third panelist household do not match the respective classes of the first and second demographic attributes for any RHU of the array of RHUs;
match the panelist class of the first demographic attribute for the third panelist household to the class of the first RHU for the first demographic attribute;
assign the third panelist household to the first RHU without considering the second and third demographic attributes; and
determine, based at least on the panelist viewing data and the assignment of the first panelist household, the second panelist household, and the third panelist household to the first RHU, a number of unique views of content without additional adjustment.