US 11,734,721 B2
Advertisement contact determination system, advertisement contact determination device, and program
Shun Maekawa, Tokyo (JP); Kei Hamada, Tokyo (JP); and Daiki Nagata, Tokyo (JP)
Assigned to DENTSU INC., Tokyo (JP)
Appl. No. 17/429,816
Filed by DENTSU INC., Tokyo (JP)
PCT Filed Feb. 14, 2020, PCT No. PCT/JP2020/005737
§ 371(c)(1), (2) Date Aug. 10, 2021,
PCT Pub. No. WO2020/166693, PCT Pub. Date Aug. 20, 2020.
Claims priority of application No. 2019-025497 (JP), filed on Feb. 15, 2019.
Prior Publication US 2022/0129947 A1, Apr. 28, 2022
Int. Cl. G06Q 30/02 (2023.01); G06Q 30/0251 (2023.01); H04W 4/02 (2018.01); G06Q 30/0272 (2023.01); G06Q 30/0242 (2023.01)
CPC G06Q 30/0261 (2013.01) [G06Q 30/0246 (2013.01); G06Q 30/0272 (2013.01); H04W 4/023 (2013.01)] 9 Claims
OG exemplary drawing
 
1. An advertisement contact determination system comprising:
a communication unit configured to obtain position information of a device and a log of a certain apparatus; and
a control unit configured to determine, based on at least one of following factors (a) or (b), that, the device exists in a vicinity of the certain apparatus in a certain period of time:
the factor (a): determining that a distance between the certain apparatus and the device is equal to or shorter than a certain distance, on a basis of the position information of the device obtained from at least one of the certain apparatus and the device; and
the factor (b): determining that Internet Protocol (IP) addresses of the certain apparatus and the device are same, based on an IP address obtained from at least one of the certain apparatus or the device, wherein
the control unit, if the device exists in the vicinity of the certain apparatus in the certain period of time, associates the log of the certain apparatus in the certain period of time with the device, and
the control unit, if the device does not exist in the vicinity of the certain apparatus in the certain period of time, determines that a user of the device has come into contact with an Out Of Home (OOH) advertisement if the OOH advertisement is included in a certain range in a traveling direction of the user based on the position information of the device.