US 11,734,718 B2
Match engine marketing
Steve Morsa, Thousand Oaks, CA (US)
Filed by Steve Morsa, Thousand Oaks, CA (US)
Filed on Jan. 18, 2022, as Appl. No. 17/300,998.
Application 17/300,998 is a continuation of application No. 16/873,426, filed on Apr. 10, 2020, granted, now 11,379,876.
Application 16/873,426 is a continuation of application No. 16/501,148, filed on Feb. 25, 2019, granted, now 11,270,346.
Application 16/501,148 is a continuation of application No. 13/694,192, filed on Nov. 5, 2012.
Application 13/694,192 is a continuation of application No. 12/925,615, filed on Oct. 25, 2010, granted, now 8,341,020, issued on Dec. 25, 2012.
Application 12/925,615 is a continuation of application No. 11/250,908, filed on Oct. 13, 2005, granted, now 7,904,337, issued on Mar. 8, 2011.
Claims priority of provisional application 60/619,987, filed on Oct. 19, 2004.
Prior Publication US 2022/0148041 A1, May 12, 2022
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 10/10 (2023.01); G06Q 10/06 (2023.01); G06Q 30/06 (2023.01); G06Q 30/02 (2023.01); G06Q 30/0251 (2023.01); G06Q 30/0273 (2023.01)
CPC G06Q 30/0256 (2013.01) [G06Q 30/02 (2013.01); G06Q 30/0275 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A new paradigm advertising system comprising:
(1) means for the system to be practiced with various computer system configurations;
(2) means for obtaining the multigraphic criteria data of entities;
(3) means for conducting real or near-real time computerized auctions between two or more advertisers, wherein bid amounts are one of two or more factors used to determine ad placement; wherein each advertiser's bid amount is the highest amount each advertiser is willing to pay but may not have to pay for their ad, and wherein each bid is equal to or greater than a specified minimum bid amount;
(4) means for advertisers to access their accounts;
(5) means for advertisers to manage their accounts;
(6) means for advertisers to specify and change their multigraphic targeting criteria;
(7) means for advertisers to specify and change their bid amounts;
(8) means for advertisers to add funds to their accounts;
(9) means for advertisers to create, modify, and delete their ads;
(10) means for advertisers to view and change their contact and billing information;
wherein the system provides to the advertisers information regarding one or more from the group consisting of: number of ad impressions, number of ad click-throughs, click through rate (CTR), rank, top bid, current balance, pending current balance, average daily account debit, run rate, projected number of days to account funds exhaustion.