CPC G06Q 30/0256 (2013.01) [G06Q 30/02 (2013.01); G06Q 30/0275 (2013.01)] | 20 Claims |
1. A new paradigm advertising system comprising:
(1) means for the system to be practiced with various computer system configurations;
(2) means for obtaining the multigraphic criteria data of entities;
(3) means for conducting real or near-real time computerized auctions between two or more advertisers, wherein bid amounts are one of two or more factors used to determine ad placement; wherein each advertiser's bid amount is the highest amount each advertiser is willing to pay but may not have to pay for their ad, and wherein each bid is equal to or greater than a specified minimum bid amount;
(4) means for advertisers to access their accounts;
(5) means for advertisers to manage their accounts;
(6) means for advertisers to specify and change their multigraphic targeting criteria;
(7) means for advertisers to specify and change their bid amounts;
(8) means for advertisers to add funds to their accounts;
(9) means for advertisers to create, modify, and delete their ads;
(10) means for advertisers to view and change their contact and billing information;
wherein the system provides to the advertisers information regarding one or more from the group consisting of: number of ad impressions, number of ad click-throughs, click through rate (CTR), rank, top bid, current balance, pending current balance, average daily account debit, run rate, projected number of days to account funds exhaustion.
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