| CPC H04N 21/44222 (2013.01) [H04N 21/4307 (2013.01); H04N 21/4394 (2013.01); H04N 21/4524 (2013.01); H04N 21/4532 (2013.01); H04N 21/812 (2013.01); H04R 27/00 (2013.01); H04R 2227/001 (2013.01); H04R 2227/005 (2013.01); H04R 2227/007 (2013.01); H04R 2420/07 (2013.01)] | 20 Claims |

|
1. A computing system comprising:
at least one processor;
at least one non-transitory computer-readable medium; and
program instructions stored on the non-transitory computer-readable medium that are executable by the at least one processor such that the computing system is configured to:
cause one or more playback devices located in a first location of a commercial environment to play back an advertisement for a given product or a given service;
based on sensor data received from one or more sensors within the commercial environment, determine that a user device is detected proximate to the first location in the commercial environment during playback of the advertisement;
determine a user profile associated with the user device;
after determining that the user device has been detected proximate to the first location in the commercial environment during playback of the advertisement, receive an indication of a purchase of the given product or the given service, the purchase associated with the user profile; and
based on at least (i) determining that the user device has been detected proximate to the first location in the commercial environment during playback of the advertisement and (ii) the indication of the purchase of the given product or the given service, cause a content service account associated with the computing system to be updated.
|