| CPC G09G 3/2092 (2013.01) [G09G 2310/027 (2013.01); G09G 2320/0271 (2013.01)] | 19 Claims |

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1. A display device comprising:
a plurality of first pixels configured to display a still image portion,
wherein from a first time point elapsed by a first period from a display start time point of the still image portion, the first pixels gradually decrease an average luminance of the still image portion until a second time point,
wherein the average luminance of the still image portion is maintained during the first period,
wherein the second time point is set maintained even if the first period is set differently, and
wherein the first period is set differently according to the average luminance of the still image portion at the display start time point.
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