| CPC G06Q 30/0631 (2013.01) [G06Q 10/087 (2013.01); G06Q 20/102 (2013.01); G06Q 20/12 (2013.01); G06Q 20/123 (2013.01)] | 20 Claims |

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1. An apparatus, comprising:
a non-transitory memory configured to store indications of a plurality vendors; and
a processor configured to:
receive an indication of a user accessing a video;
select a vendor from the plurality of vendors based on an item featured in the video and information about a licensing and/or a business agreement associated with the vendor and the item featured in the video; and
send a container including a supplemental transactional item that is associated with the vendor bound to the video accessed by the user, the container configured to:
cause the video to be displayed, and
cause the supplemental transaction item to be displayed in response to the item featured in the video being shown in the video, without re-directing or disrupting the display of the video.
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