| CPC G06Q 20/047 (2020.05) [G06Q 20/12 (2013.01); G06Q 20/209 (2013.01); G06Q 20/34 (2013.01); G06Q 30/0207 (2013.01); G06Q 30/0234 (2013.01); G06Q 30/0235 (2013.01); G06Q 30/0281 (2013.01); G06Q 30/06 (2013.01)] | 20 Claims |

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1. A method comprising:
receiving, by one or more servers of a payment service from a point-of-sale (POS) device associated with a merchant, an indication of a transaction between the merchant and a customer of a plurality of customers of the merchant, wherein the indication includes a transaction amount;
generating, by the one or more servers of the payment service, an interactive digital receipt that includes: (i) transaction information associated with the transaction, and (ii) one or more interactive components;
transmitting, by the one or more servers of the payment service and to a device associated with the customer, the interactive digital receipt;
receiving, by the one or more servers of the payment service, feedback via an interactive feedback component of the one or more interactive components of the interactive digital receipt;
determining, by the one or more servers of the payment service, that the feedback was received within a timeframe satisfying a timeframe criterion; and
based on determining that the feedback was received within the timeframe, transmitting, by the one or more servers of the payment service and to the device associated with the customer, a reward.
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