| CPC H04N 21/47815 (2013.01) [G06Q 20/12 (2013.01); G06Q 30/0251 (2013.01); G06Q 30/0255 (2013.01); H04N 21/23424 (2013.01); H04N 21/254 (2013.01); H04N 21/2542 (2013.01); H04N 21/2543 (2013.01); H04N 21/4316 (2013.01); H04N 21/44226 (2020.08); H04N 21/6581 (2013.01)] | 20 Claims |

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1. A method comprising:
receiving metadata corresponding to a segment of a media asset currently being played;
identifying a sponsored object from the metadata corresponding to the segment of the media asset while the segment of the media asset is being played; and
based at least in part on identifying the sponsored object:
determining that the sponsored object is related to a consumable object associated with a profile of a user;
determining a status of a consumption level for the consumable object;
determining based on the status of the consumption level and the metadata corresponding to the segment of the media asset, whether the consumable object is a demanded object; and
based at least in part on determining that the consumable object is the demanded object, adding the sponsored object to a list of objects associated with a user profile.
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