US 12,380,470 B1
Determining IP addresses that are associated with physical locations with new occupants and providing advertisements tailored to new movers to one or more of those IP addresses
Stacy B. Griggs, Louisville, KY (US); David T. Stadler, III, Louisville, KY (US); Richard M. Teachout, III, Louisville, KY (US); and Benjamin Charles Woolley, Bothell, WA (US)
Assigned to EL TORO.COM, LLC, Louisville, KY (US)
Filed by El Toro.Com, LLC, Louisville, KY (US)
Filed on Oct. 23, 2023, as Appl. No. 18/492,475.
Application 18/492,475 is a continuation of application No. 17/676,438, filed on Feb. 21, 2022, granted, now 11,798,032.
Application 17/676,438 is a continuation of application No. 16/450,228, filed on Jun. 24, 2019, granted, now 11,258,754, issued on Feb. 22, 2022.
Application 16/450,228 is a continuation of application No. 14/936,930, filed on Nov. 10, 2015, granted, now 10,333,890, issued on Jun. 25, 2019.
Application 14/936,930 is a continuation in part of application No. 14/547,915, filed on Nov. 19, 2014, granted, now 9,515,984, issued on Dec. 6, 2016.
Claims priority of provisional application 61/906,027, filed on Nov. 19, 2013.
This patent is subject to a terminal disclaimer.
Int. Cl. H04L 61/106 (2022.01); G06Q 30/0241 (2023.01); G06Q 30/0251 (2023.01); H04L 61/5084 (2022.01); H04L 61/5007 (2022.01); H04L 101/668 (2022.01); H04L 101/69 (2022.01)
CPC G06Q 30/0261 (2013.01) [G06Q 30/0241 (2013.01); H04L 61/106 (2013.01); H04L 61/5084 (2022.05); H04L 61/5007 (2022.05); H04L 2101/668 (2022.05); H04L 2101/69 (2022.05)] 17 Claims
OG exemplary drawing
 
1. A method implemented by one or more processors, the method comprising:
identifying a plurality of home sales physical locations based on the home sales physical locations being reflected in home sales data, the home sales physical locations each including a corresponding particular street addresses and a corresponding ZIP code;
accessing at least one electronic database that includes unique request identifiers each assigned to a corresponding physical location, wherein the electronic database further includes, for each of a plurality of the unique request identifiers, at least one corresponding additional attribute that is assigned to the unique request identifier and that is determined based on one or more past electronic requests from the unique request identifier;
selecting a set of the unique request identifiers of the electronic database, the selecting comprising selecting the set of the unique request identifiers based on:
comparing the home sales physical locations to the corresponding unique request identifier physical locations assigned to the unique request identifiers of the set, and
the corresponding additional attributes that are assigned to the unique request identifiers of the set satisfying at least one criterion;
subsequent to selecting the set of the unique request identifiers:
receiving an electronic request from a given unique request identifier;
selecting, based on determining that the given unique request identifier of the electronic request belongs to the set of the unique request identifiers, content that is tailored to movers;
transmitting, over one or more networks and in response to the IP request activity, the content for electronically providing to the given unique request identifier;
determining whether the content electronically provided to the given unique request identifier is selected via user interface input at a computing device associated with the given unique request identifier; and
in response to determining that the content electronically provided to the given unique request identifier is selected via the user interface input at the computing device:
selecting the corresponding unique request identifier physical location for targeting with one or more additional communications,
wherein the one or more additional communications comprise a non-electronic snail mail communication.