US 12,380,467 B2
Sales promotion using product comparison
Todd Schmeling, Gurnee, IL (US); Christie Rugh, Woodstock, IL (US); Gilead Fishel, Chicago, IL (US); and Jonathan Burr, Willow Springs, IL (US)
Assigned to TRANSFORM SR BRANDS LLC, Hoffman Estates, IL (US)
Filed by Transform SR Brands LLC, Hoffman Estates, IL (US)
Filed on Jun. 6, 2024, as Appl. No. 18/735,807.
Application 18/735,807 is a continuation of application No. 17/070,831, filed on Oct. 14, 2020, granted, now 12,045,856.
Application 17/070,831 is a continuation of application No. 14/750,507, filed on Jun. 25, 2015, granted, now 10,846,742.
Application 14/750,507 is a continuation of application No. 13/971,261, filed on Aug. 20, 2013, abandoned.
Prior Publication US 2024/0320709 A1, Sep. 26, 2024
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/0601 (2023.01); G06Q 30/0251 (2023.01)
CPC G06Q 30/0253 (2013.01) [G06Q 30/0629 (2013.01); G06Q 30/0631 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method, the method comprising:
via a first computing device:
receiving a request from a customer via a second computing device configured to be operated by the customer, wherein the request identifies a requested product from a product database;
identifying relationships between the customer and other customers of the e-commerce system based on social networking data obtained for the customer;
weighting purchase histories for the other customers of the e-commerce system based on the identified relationships;
identifying purchase-driving attributes of the requested product, based on a purchase history for the customer and the weighted purchase histories for the other customers;
ranking products of the product database;
selecting, based on its ranking, an alternative product that has a marketing message that provides a justification of a price difference between a selling price of the requested product and a selling price of the alternative product;
generating a presentation of a comparison of the requested product and the alternative product; and
automatically initiating, by one or more processors of the first computing device, a transmission of the presentation of the comparison and the marketing message to the customer via a cellular network interface according to at least one predetermined condition, wherein the transmission is configured to optimize delivery timing to enhance user engagement; and
via the second computing device, displaying the presentation of the comparison.