| CPC G06F 3/0484 (2013.01) [G06Q 30/0201 (2013.01)] | 18 Claims |
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1. A system for improving network efficiency of a financial institution using targeted action selection, the system comprising:
an agent device of the financial institution configured to wirelessly communication with at least one user device, wherein the agent device is configured to execute a software application;
a computing system with at least one processing device and at least one memory device, wherein the computing system executes computer-readable instructions; and
a network connection operatively connecting the agent device, the at least one user device, and the computing system, the network connection configured to permit network data flow between the agent device, the at least one user device, and the computing system;
wherein, upon execution of the computer-readable instructions, the computing system is configured to:
initiate a machine learning program to predict at least one targeted action that can be communicated through digital communication and has an increased likelihood of user engagement;
deploy the machine learning program as a predictive model;
initiate providing, via a graphical user interface of the at least one user device, a user software application to a user for installation on the at least one user device, wherein the at least one user device is configured to wirelessly communicate with the computing system via the user software application;
receive, via the user software application installed on the at least one user device, personal data of the user, wherein the personal data includes one or more credit card transactions between the user and the financial institution and one or more credit card transactions between the user and one or more financial entities external to the financial institution;
generate a personal data set based upon the personal data of the user, the personal data set comprising data relating to responses to queries, where the queries are posed to the user by the computing system and linked to a particular topic, where the particular topic is included as part of an organized credit card campaign of the financial institution, wherein a completion of the queries is a term for user eligibility in the organized credit card campaign;
apply the personal data set of the user to the predictive model;
identify, based on applying the personal data set to the predictive model, at least one user-specific targeted action related to a plurality of the organized credit card campaigns of the financial institution predicted to have an increased probability of positive engagement with the user such that digital communications transmitted to the user device are more user-specific;
determine, based on the personal data set, an occurrence of at least one triggering condition, wherein the at least one triggering condition relates to one or more credit card transactions between the user and the financial institution and one or more credit card transactions between the user and the one or more financial entities external to the financial institution;
determine, based on the personal data set, whether one of more variables of the personal data of the user meets specific criteria set by the system, wherein the specific criteria includes exceeding one or more established thresholds;
transmit, via the network connection, a communication including the at least one user-specific targeted action related to the organized credit card campaigns to the at least one user device, wherein the communication includes a user selectable mechanism for the user to select one or more predefined options associated with the at least one user-specific targeted action related to the organized credit card campaigns, wherein the at least one triggering condition causes the communication including the at least one user-specific targeted action and the user selectable mechanism to be provided to the at least user device when the specific criteria for the one or more variables of the personal data of the user is satisfied, and wherein the predefined options associated with the at least one user-specific targeted action include:
engage in one or more of the organized credit card campaigns (“Opt-in”);
disengage from one or more of the organized credit card campaigns (“Opt-out”); and
request communication from the system (“Contact”);
initiate displaying, via the user software application, the communication including the at least one user-specific targeted action related to the organized credit card campaigns and the user selectable mechanism on the graphical user interface of the at least one user device; and
initiate the at least one user-specific targeted action related to the organized credit card campaigns when the user selectable mechanism is engaged by the user.
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