| CPC B41J 11/663 (2013.01) [B41J 2/32 (2013.01)] | 20 Claims |

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1. A printing apparatus, the printing apparatus being mounted with roll-shaped drawable printing paper made of thermal paper whose color changes by heat, performing printing on the printing paper and cutting the printing paper via a cutter, the printing apparatus comprising:
a printer configured to perform printing by providing heat to the printing paper via a print head while transferring the printing paper at a predetermined speed via a platen roller;
a sensor configured to identify a color of the printing paper; and
a controller configured to control the printer based on a detection result of the sensor to adjust an intensity of printing for the printing paper while adjusting at least one of printing speed of the printing paper and heating time for the printing paper.
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