US 12,375,574 B2
Funnel visualization of user journeys in a website
Lucile Cazenave, Cenon (FR); Vincent Cavaillé-Coll, Paris (FR); Gonzalo Aguirre, Girona (ES); Valentin Buisson, Annecy (FR); Ilyes Houdjedje, Sens (FR); Sravani Vobilisetty, Paris (FR); Ozgur Sezer, Montrouge (FR); Alexandre Rousseau, Genas (FR); Pooja Patwardhan, Montigny-le-Bretonneux (FR); and Eslam Ahmed, Villeurbanne (FR)
Assigned to Content Square SAS, Paris (FR)
Filed by Content Square SAS, Paris (FR)
Filed on Sep. 26, 2023, as Appl. No. 18/372,757.
Claims priority of provisional application 63/410,019, filed on Sep. 26, 2022.
Prior Publication US 2024/0106910 A1, Mar. 28, 2024
Int. Cl. G06F 15/173 (2006.01); H04L 67/14 (2022.01); H04L 67/50 (2022.01)
CPC H04L 67/535 (2022.05) [H04L 67/14 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method comprising:
receiving, by a processor from a plurality of client devices, user activity data associated with interactions by a plurality of users with a website displayed on the plurality of client devices, wherein the website comprises a plurality of webpages displayed during a plurality of sessions;
receiving, from a client user associated with a display device, a plurality of steps of a funnel to be completed by the plurality of users through the website, each of the plurality of steps being different and comprising one or more of the plurality of webpages of the website; and
causing a funnel interface to be displayed on the display device, wherein the funnel interface includes a visualization of a metric associated with each of the plurality of steps based on the user activity data, a plurality of playback selectable items associated with the plurality of steps, and a graph of the metric over a period of time defined by dates, wherein each of the plurality of playback selectable items is configured to cause display of a replay of activities performed by one of the plurality of users on the website associated with each of the plurality of steps.