| CPC G06Q 20/3278 (2013.01) [G06Q 20/102 (2013.01); G06Q 20/202 (2013.01); G06Q 20/204 (2013.01); G06Q 20/325 (2013.01); G06Q 20/40 (2013.01); G07G 1/0009 (2013.01); G08B 21/18 (2013.01); H04L 9/08 (2013.01); H04N 21/4227 (2013.01)] | 20 Claims |

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1. A method comprising:
receiving, by a point-of-sale (POS) application associated with a POS system, transaction data associated with a transaction between a customer and a merchant;
determining, by the POS system, an indication associated with the transaction based at least in part on merchant data associated with the merchant, customer data associated with the customer, or the transaction data, wherein the indication comprises a multimedia signal that is customized based on one or more of the merchant data, the transaction data, or the customer data; and
sending, by the POS system, instructions associated with the indication to cause:
a merchant device to output a first portion of the multimedia signal, wherein the first portion of the multimedia signal being stored in a first library of a first datastore of the POS system; and
a device associated with the customer to output a second portion of the multimedia signal, the second portion of the multimedia signal being stored in a second library of a second datastore of the device.
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