| CPC G01C 21/3611 (2013.01) [G01C 21/3614 (2013.01); G01C 21/3679 (2013.01)] | 20 Claims |

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1. A mobile device comprising:
a display; and
a control device configured to control the display to display a user interface on the display, wherein the user interface comprises:
a user menu region configured to allow a user to input a search condition of a point of interest (POI);
a detailed information region configured to display information on one or more candidate POIs that satisfy the search condition; and
a heat map display region configured to display a distribution of the one or more candidate POIs that satisfy the search condition as a heat map, wherein the heat map is a background for the user menu region and the detailed information region,
wherein the user menu region, the detailed information region and the heat map display region are separately displayed on a single screen;
wherein the POI represents a store;
wherein a business status of the POI, a price of a product sold in the store, and an area average price of the product are displayed on the single screen; and
wherein the area average price of the product is displayed adjacent to the price of the product sold in the store.
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