	US 12,041,304 B2
	Methods and apparatus for co-viewing adjustment
Jonathan Ouegnin, Wendell, NC (US); Joshua Zinzer, Yorkville, IL (US); Lauren Howard, Chicago, IL (US); Balachander Shankar, Tampa, FL (US); and Michelle Gelman, Reno, NV (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Oct. 31, 2022, as Appl. No. 17/978,051.
Claims priority of provisional application 63/294,761, filed on Dec. 29, 2021.
Prior Publication US 2023/0209133 A1, Jun. 29, 2023
Int. Cl. H04N 21/442 (2011.01); H04N 21/466 (2011.01)

CPC H04N 21/44218 (2013.01) [H04N 21/4667 (2013.01)]

20 Claims

9. A method for viewership adjustment, the method comprising:

determining compliant and non-compliant household panel meter data based on household metrics for past household viewing behavior;

adjusting undercounted viewership data based an active media session interval associated with the household metrics;

adjusting overcounted viewership data based on a viewership model, the viewership model trained using the compliant household panel meter data; and

outputting adjusted viewership data based on the adjusted undercounted viewership data and overcounted viewership data.