| CPC H04L 51/21 (2022.05) [H04L 51/07 (2022.05); H04L 67/1097 (2013.01); H04L 67/60 (2022.05)] | 20 Claims |

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1. A method, comprising:
receiving a request, from a computing device, to connect to a publish-subscribe (pub-sub) system, wherein the pub-sub system comprises a plurality of nodes to process messages for the pub-sub system;
allocating a virtual entity associated with the computing device in response to receiving the request to connect to the pub-sub system, wherein the virtual entity comprises an endpoint for the messages, wherein the messages comprise a first message published to a first topic of the pub-sub system and a second message addressed to the virtual entity, and wherein the virtual entity is located in a first node of the plurality of nodes; and
forwarding the messages between the computing device and other computing devices via the virtual entity.
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