| CPC G06Q 30/0239 (2013.01) [G06F 3/0484 (2013.01); G06Q 20/322 (2013.01); G06Q 30/0267 (2013.01); G06Q 30/0277 (2013.01); G06Q 40/02 (2013.01); H04L 63/0428 (2013.01); H04L 67/34 (2013.01); H04W 4/02 (2013.01); H04W 4/024 (2018.02); H04W 4/60 (2018.02); H04W 4/80 (2018.02); H04L 67/306 (2013.01); H04M 1/72406 (2021.01); H04M 1/72427 (2021.01); H04W 8/18 (2013.01)] |

| AS A RESULT OF REEXAMINATION, IT HAS BEEN DETERMINED THAT: |
| The patentability of claims 1-4, 6-10, 12, 15-18, 23-25, 27, 28, 30 and 33-35 is confirmed. |
| Claims 11, 13, 26, 29, 31 and 36 are cancelled. |
| Claims 5, 14, 19-22 and 32 were not reexamined. |
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1. A method for delivering an advertisement, comprising:
maintaining, at a remote management server, the advertisement:
selecting, at the remote management server, the advertisement in response to user input from a non-browser based application, wherein the non-browser based application receives the user input via a mobile device display, wherein the non-browser based application is a non-browser based application with a graphical user interface including a graphical icon that is preinstalled or downloaded and installed on the mobile device, the mobile device comprising the mobile device display, a mobile device processor, and a mobile device wireless radio interface;
sending, from the remote management server, the advertisement to the non-browser based application running on a mobile device and further wherein the non-browser based application displays the advertisement within a specific non-browser based application generated screen, the specific non-browser based application generated screen corresponding to a specific screen or area of the non-browser based application.
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