US 12,035,003 B2
Content-modification system with user experience analysis feature
Matthew Grover, Cardiff (GB)
Assigned to Roku, Inc., San Jose, CA (US)
Filed by ROKU, INC., San Jose, CA (US)
Filed on May 11, 2023, as Appl. No. 18/315,856.
Application 18/315,856 is a continuation of application No. 17/358,537, filed on Jun. 25, 2021, granted, now 11,695,989.
Claims priority of provisional application 63/148,582, filed on Feb. 11, 2021.
Prior Publication US 2023/0283841 A1, Sep. 7, 2023
Int. Cl. H04N 21/442 (2011.01); H04N 21/462 (2011.01)
CPC H04N 21/44204 (2013.01) [H04N 21/462 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A computer-implemented method comprising:
determining, by at least one computer processor, a user action rate between a number of content-modification operations during which one or more content-presentation devices of a group of content-presentation devices adjust volumes or access menus and a number of content-modification operations executed by the group of content-presentation devices, wherein the content-modification operations executed by the group of content-presentation devices comprise presenting replacement content segments in place of modifiable content segments; and
preventing, in response to the user action rate satisfying a threshold condition compared to a baseline rate, at least one content-presentation device of the group of content-presentation devices from carrying out a future content-modification operation.