US 12,035,001 B2
Negative signal probability determination and content item selection
Oren Shlomo Somekh, Kfar-Neter (IL); Natalia Silberstein, Haifa (IL); Yaroslav Fyodorov, Haifa (IL); Fiana Raiber, Karmiel (IL); Oleg Zendel, Victoria (AU); and Ali Tabaja, Shefa-a'mr (IL)
Assigned to Yahoo Assets LLC, New York, NY (US)
Filed by Verizon Media Inc., New York, NY (US)
Filed on Sep. 13, 2021, as Appl. No. 17/473,024.
Prior Publication US 2023/0078227 A1, Mar. 16, 2023
Int. Cl. H04N 21/442 (2011.01); H04L 51/10 (2022.01); H04N 21/45 (2011.01)
CPC H04N 21/44204 (2013.01) [H04L 51/10 (2013.01); H04N 21/44213 (2013.01); H04N 21/4532 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method, comprising:
identifying a sequence of actions, comprising two or more interactions with one or more emails represented in an email inbox, performed using a first email interface on a first client device;
determining, based upon the sequence of actions comprising the two or more interactions with the one or more emails in the email inbox, a first negative signal probability of receiving a negative signal indicative of a first content item being closed via the first client device responsive to presenting the first content item via the first email interface on the first client device; and
controlling the first email interface on the first client device based upon the first negative signal probability.