US 12,034,983 B2
Centralized mediation between ad-replacement platforms
Brian P. Jentz, Buxton (GB); Alejandro Gutierrez, Dallas, TX (US); and Stefanos C. Liassides, Cardiff (GB)
Assigned to Roku, Inc., San Jose, CA (US)
Filed by Roku, Inc., San Jose, CA (US)
Filed on Feb. 9, 2022, as Appl. No. 17/650,411.
Claims priority of provisional application 63/200,092, filed on Feb. 12, 2021.
Prior Publication US 2022/0264163 A1, Aug. 18, 2022
Int. Cl. H04N 21/234 (2011.01); H04N 21/236 (2011.01); H04N 21/238 (2011.01); H04N 21/24 (2011.01); H04N 21/25 (2011.01); H04N 21/262 (2011.01); H04N 21/2668 (2011.01); H04N 21/433 (2011.01); H04N 21/442 (2011.01); H04N 21/458 (2011.01); H04N 21/81 (2011.01)
CPC H04N 21/23424 (2013.01) [H04N 21/238 (2013.01); H04N 21/4331 (2013.01); H04N 21/812 (2013.01)] 15 Claims
OG exemplary drawing
 
1. A method for controlling dynamic ad replacement, the method comprising:
detecting, by a computing system, that a first media client including a first ad-replacement platform is or will be in contention with a second media client including a second ad-replacement platform for replacement of a replaceable ad in a media stream; and
causing, by the computing system responsive to the detecting, the first ad-replacement platform to replace the replaceable ad in favor of the second ad-replacement platform based at least on consideration of a historical dynamic-ad-replacement success rate of at least one of the first and second ad-replacement platforms, wherein a media presentation device includes one of the first and second ad-replacement platforms, and wherein a device that serves the media stream to the media presentation device includes the other of the first and second ad-replacement platforms.