US 12,033,203 B2
Product selection packaging and method of use thereof
Todd True, Princeton Junction, NJ (US); Karin Taylor, New York, NY (US); Jeff Silva, Brooklyn, NY (US); and Johnny Hsu, Brooklyn, NY (US)
Assigned to Johnson & Johnson Consumer Inc., Skillman, NJ (US)
Filed by Johnson & Johnson Consumer Inc., Skillman, NJ (US)
Filed on Jan. 14, 2021, as Appl. No. 17/149,522.
Application 17/149,522 is a continuation of application No. 14/336,469, filed on Jul. 21, 2014, abandoned.
Claims priority of provisional application 61/856,965, filed on Jul. 22, 2013.
Prior Publication US 2021/0142388 A1, May 13, 2021
Int. Cl. G06Q 30/0601 (2023.01)
CPC G06Q 30/0631 (2013.01) 3 Claims
OG exemplary drawing
 
1. Product selection packaging for two or more OTC pharmaceutical products to aid a consumer in selecting an OTC pharmaceutical product to treat or alleviate the consumer's symptoms of a disease or condition, comprising:
(a) a first enclosure for a first OTC pharmaceutical product and a second enclosure for a second OTC pharmaceutical product; and
(b) at least four product selection indicia integrated with each of the first and second enclosures,
wherein a first product selection indicia is a pictorial graphic of a portion of a human body to show a location of the symptoms to be treated or alleviated by the respective first or second OTC pharmaceutical product,
wherein a second product selection indicia is a list of the symptoms to be treated or alleviated by the respective first or second OTC pharmaceutical product,
wherein a third product selection indicia is an icon depicting a usage occasion of day or night of the respective first or second OTC pharmaceutical product,
wherein a fourth product selection indicia relates to a form or a flavor of the respective first or second OTC pharmaceutical product,
wherein at least one of the first, second, third or fourth product selection indicia is different between the first and the second OTC pharmaceutical product, and
wherein the at least four product selection indicia are positioned longitudinally along a longitudinal 2-dimensional panel on a portion of the first and second enclosures in a location consistent across the first and second enclosures and further wherein the at least four product selection indicia are sequenced longitudinally in the panel such that the product selection indicia begins with the first product selection indicia and flows next to the second product selection indicia and next to the third product selection indicia and next to the fourth product selection indicia from left to right on the longitudinal 2-dimensional panel to ease the consumer's scanning of the package for relevant information.