US 12,033,185 B2
Methods and systems for mapping advertising inventory
Jeffrey Sherwin, Scarsdale, NY (US); and Jonathan Heller, New York, NY (US)
Assigned to Comcast Cable Communications, LLC, Philadelphia, PA (US)
Filed by Comcast Cable Communications, LLC, Philadelphia, PA (US)
Filed on Jul. 14, 2022, as Appl. No. 17/812,662.
Application 17/812,662 is a continuation of application No. 15/622,918, filed on Jun. 14, 2017, granted, now 11,430,007.
Prior Publication US 2023/0005017 A1, Jan. 5, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/00 (2023.01); G06Q 30/0251 (2023.01)
CPC G06Q 30/0255 (2013.01) [G06Q 30/0254 (2013.01); G06Q 30/0261 (2013.01)] 21 Claims
OG exemplary drawing
 
1. A method comprising:
receiving a first identifier associated with a user of content, wherein the content comprises one or more advertisement events;
determining a second identifier by retrieving the second identifier based on a mapping between the second identifier and the first identifier, wherein the second identifier is a perishable identifier configured to expire based on an event;
transmitting the second identifier to an external entity,
wherein, if the second identifier is not expired at the external entity, the external entity is provided access to use the second identifier to determine a targeted placement of an advertisement that maps to one or more attributes associated with the first identifier without exposing the first identifier to the external entity, and
wherein, if the second identifier is expired at the external entity before determination of the targeted placement of the advertisement, the external entity is not provided access to use the second identifier to determine the targeted placement of the advertisement; and
placing a received advertisement at the one or more advertisement events in the content.