US 12,033,181 B2
Methods, systems, and computer-readable media for dynamic content allocation
Seth Haberman, New York, NY (US); Robert Bress, New Providence, NJ (US); Claudio Marcus, Andover, NH (US); and James Southern, New York, NY (US)
Assigned to FreeWheel Media, Inc., Philadelphia, PA (US)
Filed by FreeWheel Media, Inc., Philadelphia, PA (US)
Filed on Dec. 9, 2021, as Appl. No. 17/546,435.
Application 17/546,435 is a continuation of application No. 14/729,873, filed on Jun. 3, 2015, granted, now 11,227,306.
Claims priority of provisional application 62/089,557, filed on Dec. 9, 2014.
Claims priority of provisional application 62/087,650, filed on Dec. 4, 2014.
Claims priority of provisional application 62/007,061, filed on Jun. 3, 2014.
Prior Publication US 2022/0277337 A1, Sep. 1, 2022
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/02 (2023.01); G06Q 30/0241 (2023.01); G06Q 30/0242 (2023.01); G06Q 30/0251 (2023.01)
CPC G06Q 30/0244 (2013.01) [G06Q 30/0247 (2013.01); G06Q 30/0264 (2013.01); G06Q 30/0269 (2013.01)] 24 Claims
OG exemplary drawing
 
1. A method comprising:
receiving information indicating:
one or more available slots for insertion of advertising content during a time interval,
bandwidth constraints at the time interval, and
advertising campaign data associated with the advertising content;
generating, based on the received information, a schedule allocating the one or more available slots for inserting one or more advertising content assets of the advertising content;
inserting, based on the schedule, the one or more advertising content assets into one or more transmissions of content to cause presentation of the one or more advertising content assets to one or more computing devices, wherein the one or more advertising content assets is associated with one or more identifiers;
receiving impressions data indicating whether the one or more advertising content assets were presented to the one or more computing devices, wherein the impressions data indicates at least one identifier of the one or more identifiers; and
determining, based on the impressions data and the advertising campaign data, whether a target number of impressions was achieved.