US 12,029,982 B1
System and method for progressive enhancement of in-app augmented reality advertising
Anthony Salvatore Parisi, San Francisco, CA (US); and Katrina Rose Stagg, Los Angeles, CA (US)
Assigned to Unity Technologies SF, San Francisco, CA (US)
Filed by Unity Technologies SF, San Francisco, CA (US)
Filed on May 6, 2022, as Appl. No. 17/738,879.
Application 17/738,879 is a continuation of application No. 16/904,532, filed on Jun. 17, 2020, granted, now 11,344,812.
Claims priority of provisional application 62/862,533, filed on Jun. 17, 2019.
This patent is subject to a terminal disclaimer.
Int. Cl. A63F 13/00 (2014.01); A63F 13/213 (2014.01); A63F 13/533 (2014.01); A63F 13/61 (2014.01); G06Q 30/0241 (2023.01)
CPC A63F 13/61 (2014.09) [A63F 13/213 (2014.09); A63F 13/533 (2014.09); G06Q 30/0276 (2013.01); A63F 2300/1087 (2013.01); A63F 2300/5506 (2013.01); A63F 2300/8082 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A system comprising:
one or more computer processors;
one or more computer memories;
a set of instructions stored in the one or more computer memories, the set of instructions configuring the one or more computer processors to perform operations, the operations comprising:
receiving real-time spatial information describing an environment surrounding a mixed reality device, the real-time spatial information including object data, the object data describing one or more physical objects in the environment;
executing an augmented reality version of a progressive augmented reality advertisement, the progressive augmented reality advertisement having a virtual reality version in addition to the augmented reality version, the executing of the augmented reality version including generating one or more digital objects for display on the mixed reality device in conjunction with the one or more physical objects, the generating of the one or more digital objects based on advertising data associated with the progressive augmented reality advertisement and the object data; and
based on an elapsing of a time since the executing of the augmented reality version of the progressive augmented reality advertisement, presenting a call to action on the augmented reality device, the time and the call to action specified in the advertising data.