CPC G06Q 30/0269 (2013.01) [G06Q 30/0267 (2013.01); G06Q 30/0277 (2013.01)] | 14 Claims |
1. A method for providing enriched requests for advertising opportunities to marketers, wherein advertisements reach at least one of a plurality of mobile internet enabled devices, the method comprising:
receiving a request for advertising content from at least one of a plurality of publisher servers, wherein the request for advertising content is generated in response to an advertising opportunity on the at least one of the plurality of mobile internet enabled devices;
using a data enrichment server to analyze and index attribute data associated with the at least one of the plurality of mobile internet enabled devices, the attribute data comprising information relative to a plurality of publisher attributes and including data points associated with a plurality of mobile applications;
mapping the plurality of mobile applications to identify and match mobile applications occurring between multiple application stores;
appending the attribute data to the request for advertising content; and
presenting the request for advertisement content with the appended attribute data to at least one marketer server.
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