US 11,699,172 B2
System and method for data enrichment for requests for advertising on mobile devices
Howie Schwartz, Westport, CT (US); and Keith Petri, Tenafly, NJ (US)
Assigned to Zeta Global Corp., New York, NY (US)
Filed by Zeta Global Corp., New York, NY (US)
Filed on May 16, 2022, as Appl. No. 17/745,302.
Application 17/745,302 is a continuation of application No. 15/059,645, filed on Mar. 3, 2016, granted, now 11,373,212.
Claims priority of provisional application 62/127,747, filed on Mar. 3, 2015.
Prior Publication US 2022/0277350 A1, Sep. 1, 2022
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/02 (2023.01); G06Q 30/0251 (2023.01); G06Q 30/0241 (2023.01)
CPC G06Q 30/0269 (2013.01) [G06Q 30/0267 (2013.01); G06Q 30/0277 (2013.01)] 14 Claims
OG exemplary drawing
 
1. A method for providing enriched requests for advertising opportunities to marketers, wherein advertisements reach at least one of a plurality of mobile internet enabled devices, the method comprising:
receiving a request for advertising content from at least one of a plurality of publisher servers, wherein the request for advertising content is generated in response to an advertising opportunity on the at least one of the plurality of mobile internet enabled devices;
using a data enrichment server to analyze and index attribute data associated with the at least one of the plurality of mobile internet enabled devices, the attribute data comprising information relative to a plurality of publisher attributes and including data points associated with a plurality of mobile applications;
mapping the plurality of mobile applications to identify and match mobile applications occurring between multiple application stores;
appending the attribute data to the request for advertising content; and
presenting the request for advertisement content with the appended attribute data to at least one marketer server.