US 12,356,033 B2
Systems and methods for defining ad spaces in video
Jeffrey D. Brandstetter, San Francisco, CA (US)
Assigned to IPAR, LLC, San Francisco, CA (US)
Filed by IPAR, LLC, San Francisco, CA (US)
Filed on Nov. 11, 2022, as Appl. No. 17/985,212.
Application 17/985,212 is a continuation of application No. 16/517,907, filed on Jul. 22, 2019, granted, now 11,509,948.
Application 16/517,907 is a continuation of application No. 14/834,945, filed on Aug. 25, 2015, granted, now 10,405,019.
Application 14/834,945 is a continuation of application No. 14/204,613, filed on Mar. 11, 2014, granted, now 9,124,948.
Claims priority of provisional application 61/789,477, filed on Mar. 15, 2013.
Prior Publication US 2023/0072901 A1, Mar. 9, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. H04N 21/262 (2011.01); G06Q 30/02 (2023.01); H04N 21/2343 (2011.01); H04N 21/235 (2011.01); H04N 21/431 (2011.01); H04N 21/433 (2011.01); H04N 21/435 (2011.01); H04N 21/4784 (2011.01); H04N 21/488 (2011.01); H04N 21/81 (2011.01); H04N 21/845 (2011.01)
CPC H04N 21/26233 (2013.01) [G06Q 30/02 (2013.01); H04N 21/234345 (2013.01); H04N 21/235 (2013.01); H04N 21/4316 (2013.01); H04N 21/4331 (2013.01); H04N 21/435 (2013.01); H04N 21/4784 (2013.01); H04N 21/4882 (2013.01); H04N 21/812 (2013.01); H04N 21/8455 (2013.01)] 27 Claims
OG exemplary drawing
 
1. A method of transmitting media content across a computer network, comprising:
receiving an identification of media content and an adjustable advertisement space definition, wherein the advertisement space definition includes a time stamp for the advertisement space in the media content and an advertisement length;
receiving an indication of desired expected revenue, wherein the time stamp and the advertisement length are adjusted based on the desired expected revenue to align the advertisement space definition with the desired expected revenue;
determining an advertisement to play in the advertisement space, wherein the advertisement is not longer than the advertisement length; and
providing access to the media content, wherein when the media content reaches the time stamp, the advertisement is played in the advertisement space.