US 12,356,032 B2
Methods and apparatus to determine probabilistic media viewing metrics
Michael Sheppard, Holland, MI (US); Jonathan Sullivan, Hurricane, UT (US); and Peter C. Doe, Ridgewood, NJ (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Aug. 31, 2023, as Appl. No. 18/240,534.
Application 18/240,534 is a continuation of application No. 17/021,629, filed on Sep. 15, 2020, granted, now 11,778,255.
Application 17/021,629 is a continuation of application No. 15/385,508, filed on Dec. 20, 2016, granted, now 10,791,355, issued on Sep. 29, 2020.
Prior Publication US 2023/0412862 A1, Dec. 21, 2023
Int. Cl. H04N 21/258 (2011.01); H04N 21/25 (2011.01)
CPC H04N 21/25891 (2013.01) [H04N 21/252 (2013.01); H04N 21/25883 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A computing system comprising a processor and a memory, the computing system configured to perform a set of acts comprising:
obtaining, for respective panelists of panelist households, a sampling weight assigned to the respective panelist and a probability that the respective panelist is watching television during a time period;
determining, for the respective panelists of the panelists households, a share weight for the respective panelist using the sampling weight assigned to the respective panelist and the probability that the panelist is watching television during the time period;
determining, for the respective panelists of the panelist households, a conditional probability of the respective panelist viewing a media content item given that the respective panelist is watching television; and
approximating a share indicative of viewership of the media content item during the time period using the conditional probabilities for the respective panelists and the share weights for the respective panelists.