| CPC G10L 25/51 (2013.01) [G10L 15/063 (2013.01); G10L 15/08 (2013.01); G10L 15/22 (2013.01); G10L 2015/088 (2013.01)] | 18 Claims |

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1. A computing system comprising:
a processor; and
a memory storing instructions that, upon execution by the processor, cause the computing system to perform operations comprising:
identifying media device audio data and ambient environment audio data from sensed audio data collected from a media exposure environment where a consumer is exposed to media through a media device;
determining classification data for the media device audio data and the ambient environment audio data;
processing the classification data with a machine learning model to calculate an engagement metric, wherein the machine learning model is trained based on a combination of (i) second sensed audio data collected by a media device meter and (ii) panelist survey data that is time aligned with the second sensed audio data; and
determining whether the consumer is paying attention to media presentation through the media device in the media exposure environment based on the engagement metric.
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