US 12,353,690 B2
Multimedia information display method and apparatus, electronic device, and storage medium
Han Xu, Beijing (CN); Xiaolei Shi, Beijing (CN); Zhixiong Liu, Beijing (CN); Jia Liu, Beijing (CN); Yuanyu Gao, Beijing (CN); Jialong Zhao, Beijing (CN); Shuai Niu, Beijing (CN); Weizun Zhang, Beijing (CN); Huaxin Wang, Beijing (CN); Mingdi Cen, Beijing (CN); Boqi Zhang, Beijing (CN); Liming Tang, Beijing (CN); Jingjing Lu, Beijing (CN); Bo Yang, Beijing (CN); Wen Luo, Beijing (CN); Shixiong Suo, Beijing (CN); Jun Yuan, Beijing (CN); and Pengfei Ji, Beijing (CN)
Assigned to BBEIJING ZITIAO NETWORK TECHNOLOGY CO., LTD., Beijing (CN); and BEIJING YOUZHUJU NETWORK TECHNOLOGY CO. LTD., Beijing (CN)
Filed by Beijing Zitiao Network Technology Co., Ltd., Beijing (CN); and BEIJING YOUZHUJU NETWORK TECHNOLOGY CO., LTD., Beijing (CN)
Filed on Dec. 22, 2022, as Appl. No. 18/087,621.
Application 18/087,621 is a continuation of application No. PCT/CN2021/115739, filed on Aug. 31, 2021.
Claims priority of application No. 202010937503.7 (CN), filed on Sep. 8, 2020.
Prior Publication US 2023/0128553 A1, Apr. 27, 2023
Int. Cl. G06F 3/0484 (2022.01); G06F 3/04842 (2022.01); G06F 3/0488 (2022.01); G06Q 30/0251 (2023.01); G06T 11/60 (2006.01)
CPC G06F 3/04842 (2013.01) [G06F 3/0488 (2013.01); G06Q 30/0257 (2013.01); G06T 11/60 (2013.01); G06T 2200/24 (2013.01)] 16 Claims
OG exemplary drawing
 
1. A multimedia information display method, comprising:
obtaining multimedia information that comprises main multimedia information and at least one piece of additional multimedia information having an association relationship with the main multimedia information, the main multimedia information and the additional multimedia information being advertisements;
displaying the main multimedia information on a display interface;
acquiring a cover for the at least one piece of additional multimedia information when the main multimedia information is displayed for a preset time period, and displaying the main multimedia information and the cover on the display interface, wherein the cover displays the at least one piece of additional multimedia information; and
switching, in response to a clicking operation on the cover, the main multimedia information displayed on the display interface to the additional multimedia information corresponding to the clicking operation, and displaying the additional multimedia information on the display interface along with the cover, wherein the cover further comprises a first additional multimedia information and a second additional multimedia information and display order information of the first additional multimedia information and the second additional multimedia information;
acquiring, in response to a sliding operation for the additional multimedia information after the switch, a to-be-displayed multimedia information according to a sliding direction indicated by the sliding operation and the display order information, wherein the to-be-displayed multimedia information is the first additional multimedia information when the sliding direction is in a first direction, and the to-be-displayed multimedia information is the second additional multimedia information when the sliding direction is in a second direction, wherein a logic relationship between the sliding direction and the to-be-displayed multimedia information is set in advance; and
switching the additional multimedia information displayed on the display interface to the to-be-displayed multimedia information.