| CPC G06F 21/6263 (2013.01) [G06T 11/00 (2013.01); G06F 21/1015 (2023.08)] | 15 Claims |

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1. A content providing method performed by a computer device, the content providing method comprising:
identifying, by at least one processor included in the computer device, rights according to purchase of a voucher for using tracking features of an agent related to a digital object positioned in a space of a virtual world, the voucher having been purchased by an owner of the digital object and the voucher including i) a tracking voucher for the owner to obtain rights to expose content of the owner to the agent through a display area included in the digital object and ii) an interaction voucher for the owner to obtain rights to generate an interaction event with the agent through the digital object;
generating, by the at least one processor, pool information related to content exposure through the display area;
obtaining, by the at least one processor, agent information of the agent;
generating, by the at least one processor, content request information based on the pool information and the agent information;
transmitting, by the at least one processor, the content request information to a cloud computing system that constructs the space of the virtual world and provides services;
receiving, by the at least one processor, content information from the cloud computing system; and
transmitting, by the at least one processor, the content information to a virtual space controller that renders the space of the virtual world in a view of the agent,
wherein, in the display area included in the space of the virtual world rendered through a VR (Virtual Reality) client device of a user corresponding to the agent, the content of the owner who purchased the voucher is displayed, and the content is associated with the content information,
wherein, in response to the purchase of the interaction voucher by the owner, interaction associated with the interaction event between the agent and the digital object is allowed, and
wherein, in response to the purchase of the tracking voucher by the owner, tracking features related to the digital object by the agent are obtained.
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