US 11,057,486 B2
Content-based notification delivery
Kunal Nikhil Modi, Fremont, CA (US); John Torres Fremlin, Walnut, CA (US); and David J. Capra, New York, NY (US)
Assigned to Facebook, Inc., Menlo Park, CA (US)
Filed by Facebook, Inc., Menlo Park, CA (US)
Filed on Sep. 7, 2018, as Appl. No. 16/125,414.
Application 16/125,414 is a continuation of application No. 15/085,920, filed on Mar. 30, 2016, granted, now 10,091,318.
Prior Publication US 2019/0082024 A1, Mar. 14, 2019
Int. Cl. G06F 15/16 (2006.01); H04L 29/08 (2006.01); H04L 12/58 (2006.01); H04L 29/06 (2006.01); G06F 16/951 (2019.01); G06F 16/23 (2019.01); G06F 16/2457 (2019.01); G06Q 50/00 (2012.01); G06Q 30/02 (2012.01); G06F 21/62 (2013.01)
CPC H04L 67/26 (2013.01) [G06F 16/2358 (2019.01); G06F 16/24578 (2019.01); G06F 16/951 (2019.01); G06F 21/6245 (2013.01); G06Q 30/0241 (2013.01); G06Q 50/01 (2013.01); H04L 51/24 (2013.01); H04L 51/32 (2013.01); H04L 63/20 (2013.01); H04L 67/02 (2013.01); H04L 67/20 (2013.01); H04L 67/306 (2013.01); G06F 2221/2111 (2013.01); H04L 63/102 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method comprising, by one or more computing devices:
sending a notification about a spotlight content item to a first batch of a plurality of users of a social-networking system in a parallel manner using a clustered computing system;
receiving information about reactions of the first batch of users;
after sending the notification about the spotlight content item to the first batch of the plurality of users of the social-networking system, determining a time for sending the notification about the same spotlight content item to a second batch of the plurality of users of the social-networking system based on an interpretation value associated with the received information about reactions of the first batch of users on the notification about the spotlight content item sent to the first batch of the plurality of users, wherein the determination of the time is based on achieving a reaction metric goal for the spotlight content item; and
sending the notification about the spotlight content item to the second batch of users at the determined time in a parallel manner using a clustered computing system.