US 11,057,134 B2
Integrating digital advertising with cable tv network and broadcast advertising
Randy Lykes, Lexington, KY (US); Mark Lieberman, Thornwood, NY (US); Wendell Decker, Lexington, KY (US); James T O'Neill, Bedford, KY (US); Adam Lynch, Lexington, KY (US); and Paul Cavins, Newburg, IN (US)
Assigned to Viamedia, Inc., Lexington, KY (US)
Filed by Viamedia, Inc., Lexington, KY (US)
Filed on Sep. 20, 2019, as Appl. No. 16/577,858.
Application 16/577,858 is a continuation in part of application No. 16/227,160, filed on Dec. 20, 2018, granted, now 10,757,462.
Prior Publication US 2020/0204279 A1, Jun. 25, 2020
This patent is subject to a terminal disclaimer.
Int. Cl. H04N 21/81 (2011.01); H04H 60/37 (2008.01); H04N 21/262 (2011.01); H04H 60/43 (2008.01); H04H 60/31 (2008.01)
CPC H04H 60/375 (2013.01) [H04H 60/31 (2013.01); H04H 60/43 (2013.01); H04N 21/26241 (2013.01); H04N 21/812 (2013.01)] 17 Claims
OG exemplary drawing
 
9. A method, comprising:
detecting, by a video server, a message in a linear program feed received from a multi-channel video programming distributor, the message indicating an ad insertion break in the linear program feed and including program information, impression estimates, and audience descriptors;
determining, by the video server, whether a first flag is set in the message;
generating, by the video server when the first flag is set, a VAST request for a national ad to place into the ad insertion break, the VAST request including the program information, the impression estimates, and the audience descriptors;
generating, by the video server when the first flag is not set, a VAST request for a local ad to place into the ad insertion break, the VAST request including program information, impression estimates, and audience descriptors;
receiving, by the video server from an ad decisioning system, a VAST response identifying a first digital ad on the basis of the program information, the impression estimates, and the audience descriptors; and
adding to the program feed the identified first digital ad.