US 11,055,749 B1
In-feed frame to display ads or other externally-hosted content
Justin Yoo Choi, Newport Coast, CA (US)
Assigned to Nativo, Inc., El Segundo, CA (US)
Filed by Nativo, Inc., El Segundo, CA (US)
Filed on Dec. 18, 2015, as Appl. No. 14/974,371.
Claims priority of provisional application 62/094,406, filed on Dec. 19, 2014.
Int. Cl. G06Q 30/02 (2012.01)
CPC G06Q 30/0276 (2013.01) 25 Claims
OG exemplary drawing
 
1. A method, comprising:
receiving an indication that an ad to be displayed in a context of an instance of a first publisher content page as rendered at a client system links out to advertising content associated with a third party site has been selected, wherein the first publisher content page includes a first publisher frame that provides a corresponding visual border for at least a first portion of the first publisher content page, wherein the first publisher frame identifies a source of the first publisher content page, wherein the ad is displayed within the first publisher frame;
in response to receiving the indication that the ad has been selected, generating a modified version of the advertising content including by generating a second publisher content page, wherein the advertising content associated with the third party site is displayed in the second publisher content page, wherein the second publisher content page includes a second publisher frame that has a same style as the first publisher frame of the first publisher content page, wherein the second publisher frame provides a corresponding visual border for at least a second portion of the second publisher content page, wherein the second publisher frame identifies the source of the first publisher content page as the source of the second publisher content page, wherein the advertising content associated with the third party site is displayed within the second publisher frame; and
providing the modified version of the advertising content to the client system.